 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Some of my recent and upcoming engagements: February 6, 2007 Cause Marketing: The New Corporate-Non-profit Engagement AFP Teleclass, Washington, DC >> more information here November 3, 2006 Workshop Session: Building a Cause Marketing Program New Jersey, Association of Fundraising Professionals, 26th Conference on Philanthropy, "New Directions in Philanthropy", Whippany, New Jersey >> more information here |
 |
| Welcome! When you think of cause marketing, think transformation. Think the new non-profit and corporate relationship - partners working for common purpose with passion to achieve profits for both. Cause marketing finds the intersection between societal needs and corporate marketing goals. It consciously marries the credibility and assets of a non-profit cause and the public’s desire to support it, with a company's marketing, brand and people. It creates business and societal benefit while publicly communicating in the workplace and marketplace civic values and important non-profit messages. Cause marketing is the new corporate-non-profit engagement, a non-profit mission-based fundraising and marketing tool, and a growing corporate marketing and social responsibility discipline. Today, well over $1.4 billion is spent on cause marketing in North American and it provides over $4 billion of marketing support for causes annually. And it’s growing – over 65% in the past three years! What's New?  Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits has been nominated for the 2006 Terry McAdam Book Award for outstanding contribution to the advancement of nonprofit management. The award recognizes the most valuable nonprofit management book published last year. For details click here >> What this web site is about This web site presents highlights from my new book Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits (AFP/John Wiley, 2006). It shows you how to benefit from the growing cause marketing trend. It will inspire you; change the way you think about corporate-non-profit relationships; help you reconsider your fundraising, marketing and corporate citizenship programs. Who it is for If you are a non-profit professional - It will help you generate new revenue, extend your marketing reach, and achieve mission goals. If you are a for-profit professional - It will help you give back to the community while benefiting your company, enhance your bottom line, create employee pride and show your community what you stand for! |
 |
| Corporate Philanthropy Being Replaced Since the first cause marketing programs were launched in the early 1980's ... >> more info |
 |
|
Discover the top ten trends
in cause marketing ... |